Review: The Art of Choosing

The Art of Choosing
The Art of Choosing by Sheena Iyengar
My rating: 4 of 5 stars

This is one of those rare page turning non-fiction books that is backed up by an immense amount of research, but the wonderful practical research that can engage readers of all types. Iyengar manages to clearly dissect Choice, a ubiquitous element throughout life, and examine it in a way which brings clarity and dispels many of the underlying myths concerning it.

The book moves along at great pace, leading you through the dilemmas of Choice, enlivening research with colorful stories, questionnaires, and wonderful internet reference points that give practicable application to many of the ideas discussed. The most refreshing aspect of this work is that it successfully covers the broad spectrum of Choice, from supermarket shelves to euthanasia, and everything in between. In the end, you’ll have a heightened awareness of the processes involved in the choices (both big and small) that are fundamental to your interaction with the world.

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